Logo Design for Berthier
Logo Design by David Airey
The Above Logo Design by David Airey was created for the Tokyo based company Berthier Associates. The company specialises in the planning, design, installation and maintenance of modern workspaces.
After discussions with the client David had reached the conclusion that a text only design or logotype as it is known to designers would be the best solution for the company’s new identity. David developed a number of ideas for the logotype but it was his concept below that was chosen for the company’s new identity.
Logotype creation for the Berthier Logo
The above image shows how David took the initial Gotham typeface and modified the type into an original identity for the Company. Note especially how David rounded the ‘b’ and the letter ‘r’ on both occasions to make an elegant, smooth and contemporary logotype.
LogoDesignBlog.co.uk would like to thank David for kindly allowing us to display his creative work on our blog. If you would like to read more about the Berthier logo by David Airey please visit his website article at http://www.davidairey.com/berthier-logo-design-process
